With search engine optimization, there is only so much you can do to a website to make it search engine friendly. Most of the time, unless your website is in a specific niche and I mean very specific, you will need a large amount of back links pointing to your website to help it climb the ranks of Google for your target keywords. This is where link building becomes a necessity; it's not a luxury any more to have a few back links and be ok. Unfortunately, it will never be that way ever again.

For those of you new to the SEO game, you are probably wondering, what is a back link? A back link is a link that is "followed" by the search engines and pointing to your website from another website. The more back links you have, the faster you will move up in the Google rankings. Simple as that!!

I am sure you are wondering how to go about getting back links to your website. There is the obvious way of contacting webmasters and asking them to link to your site. This is not a recommended practice because it is too time consuming and not effective in the least. I would recommend that you try article marketing to get a huge distribution of links in a very short amount of time.

Article marketing is something that is becoming more popular every day. Webmasters all over the world are realizing and understanding the power that is in it and are getting results very quickly. You first must begin by writing an article. You must be careful that your article is not a sales promotion, if it looks to salesy, your article will not be accepted by any website who publishes articles. You should pick a topic related to your website and write about it. This is your time to show the world who you are and why you are an expert in that particular field. The about author box is your time to shine when it comes to selling people on your product, service, or website. Make it good since you only have one shot to impress your target audience.

I'm sure you are now wondering how to get these articles distributed once you have written one. You can do this in two ways. First, you can do it manually by searching for ezines or article publishers on Google. Once you find a dozen or so, you can start submitting articles to them as frequently as you would like. There is an easier way and it is called article distribution services. These services take your article and submit it to hundreds, sometimes thousands of sites willing and ready to put your article online.

Either way you choose to go, you will begin building valuable back links to your website and begin setting yourself apart from your competition. Light the fire early and watch it grow into something that you would have never imagined. Work hard and you will see lasting results for years to come!

One of the top options for link analysis involves link popularity analysis. Link analysis is the best way of checking or quantifiably measuring the overall visibility of your website online. The important thing is that link popularity can help your website to achieve top search engine ranking results and thus get ahead of competition.

If you are new to the internet and are planning to design a website for link popularity to achieve top search engine ranking results then you will need to consider certain aspects. First things first, you need to understand that you have to design the website for the users or your prospective customers. The reason being that the more traffic you receive on your website, the easier it will be for link analysis and the quicker your website will achieve top search engine ranking results. So the important aspect is that you need to design your website to make it popular!

The only way to make your website popular is by using link popularity effectively. Link popularity is basically a method used by search engine specialists to measure the effectiveness of links that are pointing towards your website. This is useful for pre and post link analysis and is a common tool of measure of some of the top websites. But you need to also remember that you shouldn’t use programs to boost your link popularity as this is being seen as spam by search engines. As a result, many websites have got banned in the near past. Creating artificial links is a complete “No-No” if you want to achieve top search engine ranking results.

Before you start the process of linking your website, you need to take a good look at the design. Some of the aspects to consider include:

1.    Website Navigation: The website navigation should be easy to understand and not complex. The important thing is to help people browse through your website with ease. This will automatically make your website popular with your target audience. Now when you link your website to communities, forums and other websites, people visiting from there will find your navigation good. This will lead to repeat visits and increase link popularity.

2.    Area of Expertise: One of the important aspects that many people and businesses overlook is the area of expertise. If your website is catering to people interested in off-beat treks and other similar vacations then you should link your business to similar websites. For example: If you are promoting Safari in Serengeti or Trekking destinations then you can link to a target audience aged between 25-45 years. The next thing is to look for websites and communities that provide information on trekking destinations, sell trekking equipments like camps, lights etc. These are the websites that you need to link with. Now if you link with a website that is selling a Caribbean Cruise then even though it is travel but it is a totally different area of expertise. Hence, the design, the content and linking of your website should follow a definite path related to the area of expertise as this will help in the long run to enhance top search engine ranking results. 

3.    Code: The website code or programming code also plays an important role. You should ideally use keyword driven titles, meta tags, and alt tags so that it can help in creating higher online visibility for your website.