Link Building Blog

Have you been reading about link building but don't know where to start? Are you an experienced SEO specialist using the same methods you've always used? Read on to find out how new linking rules will affect the future of your website.

One way links work for search positioning. There's no doubt about it. But, have you considered that what works today may not work in the future? One exciting aspect about search engines is that nobody really knows everything. That leaves room for webmasters who are willing to research, test, and put into practice the best search engine optimization techniques.

These are New five rules for one way linking can help steer you in the right direction.

Rule #1: You have to be proactive. Google considers a high quality link something you have to earn. You earn these links by partnering with sites. In order for a partnership to work, you have to develop a relationship. I think more webmasters are open to establishing vital community relationships. It takes trust and a lot of patience for these relationships builds. Focus on what you can do for someone else.

Rule #2: Keep an open mind. High PageRank still lingers in most webmasters' minds. But, by concentrating on high PageRank sites, we miss out on other linking opportunites. Most of us understand that PageRank doesn't happen overnight. That's why it's important to seek out lower PR, high quality sites. The advantage is that these webmasters are more open to establishing partnerships.

Rule #3: Site age is a big factor. I've put together my owning ranking system for evaluating a site's link "worthiness". One big factor is site age. Any site that has been around since the late 1990s is going to have a higher "score". These sites have weathered search engine updates, bad economies, and bad press. All else being equal, I tend to lean towards site age as the determining factor for a potential link partner.

Rule #4: Stop worrying about what you can't contol. I get questions all the time from people wanting to know if they can re-design their sites, or link to other sites, or change hosting companies. They want to know if these activities will ruin their search engine rankings. My response is always the same: do what's best for you and your customers. Don't NOT do something because you're worried it will ruin your SEO work. If you have a solid customer base, your search engine rankings won't be as crucial. The viral aspect of the web is extremely underestimated. Search traffic is only one source of traffic.

Rule #5: Can you be trusted?. Having a solid client list, establishing relationships with other webmasters, provding great customer service. These activites are all based on trust. Can you be trusted to follow through? If you are trustworthy, your link building will be trustworthy. If you're in it for the short term, like all spammers, then you can't be trusted.

The web is wide open for those webmasters who are willing to develop relationships for the long run. In the future, one way links will be graded on trust. So, you need to ask yourself, am I trustworthy? It's give and take. Are you willing to give before you can take?

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If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot’s of media publicity which, in most cases, will increase your sales revenue.

But distributing press releases is also an excellent link building strategy.

Firstly, write a simple press release. You can either do that yourself or hire a writer through one of the popular freelancer for hire sites.

Your press release should follow a simple formula... Tell them what you are going to tell them in the first paragraph

Link popularity has been the main technique for search engine marketers for at least the last few years. Some marketers have become so obsessed with link popularity that they have resorted to automated techniques to help them acquire one-way links. Some examples of link spam methods that are still being exploited are:

Guest books - In a woebegone era people placed simple scripts on their websites, with the hopes of getting feedback from their visitors. A great number of these scripts are still in existence. A web spammer will identify a guest book because of its' footprint. Millions of these guest books have been abandoned and are not monitored by their owners. For this reason, automated guest book spamming has been rampant. An interesting thing about Guest book spam: some of them can even be spammed too death. Since many of these are old CGI scripts, they can't handle the volume of spam messages, and end up crashing. At that point the Guest book will live on until the domain owner removes it.

Blogs - blogs became even more popular than guest books. they've been installed by the millions and abandoned at 90% rate. Blog software prior to 2005 had a default setting which allowed comments to be published without prior approval. It also allowed live html, so these blogs are out there still begging to be spammed and many are each day. What ends up happening is they get so many outgoing links that the page becomes a massive size, and at some point the page may even have trouble loading.

Forums - a frequent victim of web spam. Since almost all forums allow users to submit material without pre-moderation, web-spammers will attempt to post to them. The good news about Forums is that are usually not abandoned like Blogs or Guest books, and usually someone will come along and clean up the mess. This isn't always true, but it does happen quite a bit.

Any form on the internet that allows html is vulnerable to web spam attack. Without some sort of moderation it's impossible to ensure that malevolent html will not be inserted. if you don't pre-moderate the form, make sure you receive email notifications whenever the form is submitted. If you don't at least check the form often, it's inevitable that you'll be spammed by one of the numerous bots on spam duty.

Search engines introduced the rel no follow tag in order to deal with the rising tide of link spam. All popular blog software comes with the no follow in place, so the main risk of Web spam is to legacy blogs installed prior to 2005. No follow essentially tells the search engine that the link is untrusted. In essence it says this link was entered by a person other than the website owner, so treat it with a grain of salt. Forum software makers have also been quick to add no follow to their core technology. The fact of the introduction of nofollow gives great insight into how much trouble search engines were having with the enormous load of link spam. Basically they threw their hands up and admitted defeat. Nofollow has had an enormous impact on Web spam, but there are still an awful lot of blogs and forums out there that haven't been patched.

Link spam appeals to certain web marketers for obvious reasons. It's a scalable and free solution to building link popularity. Web marketers who automate the process can quickly vary their anchor text between 'runs'. This will give them a wide variety of links from a broad spectrum of websites located on diverse IP addresses. This is normally a sure-fire recipe for success for virtually any website. By simulating the link popularity of a popular website, the link spammer is able to fool the search engines into assigning it higher rankings. The manipulation of link popularity has become a major issue to all of the search engines. Each will offer more and more attempts at reducing this threat, but unless search engine rankings are based only on on-page variables, it will always exist.

Link Building is considered by many people to be one of the most useful and effective Search Engine Optimization (SEO) technique to achieve high ranking on the search engines. Actually, if you have not done or started doing any link building yet, you should seriously consider doing some now or at least contact an SEO company that would do the link building for you. There are different ways of doing link building but not all are good so you have to be really careful. Link directories are not as effective as they used to be, but they can still be considered quality links. But not all directories are good to use, and there are very few directories that are still worth submitting to like Dmoz for example. Another link building method that is worth doing is articles and news submission. The great thing about good article or news sites is that their article pages actually rank highly and send highly qualified traffic. So as well as getting inbound links from them you will usually get qualified traffic to your website. Link baiting is a method where the quality of your content is useful or entertaining enough that people will want to link to it, thus improving your number of inbound links and your position in the search engine results pages. It can be done through your website’s content as well as through your blog! Link exchange can be bad for your website and get you banned from Google only if you got too many irrelevant links from poor quality websites. And if you use link exchange, you have to be very selective and be very careful. Finally you can use forums and blogs for your link building. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products. You can also post comments in blogs with a link back to your website. In the end, remember that inbound links using good anchor text are your goal from a Search Engine Optimization perspective. It is much better to have 10 inbounds from relevant sites with a Page Rank of zero, than 100 inbounds from unrelated, Page Rank 8 websites. And think long-term when building links, as it takes time and will never be a one time work.