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| What's Wrong With Reciprocal Linking? |
| 06.15.09 (11:24 am) [edit] |
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Plain and simple; a lot! Reciprocal linking has been so abused by webmasters and Search Engine Optimization (SEO) experts (term used loosely when it comes to reciprocal linking) that the larger search engines have begun the process of disregarding reciprocal links as irrelevant. Does that mean you will be penalized for having some? No, you won't be penalized (unless they lead to 'bad neighborhoods') but you will also not gain anything from having them either. What has brought this downfall of reciprocal linking? Automation and spam sites but mostly automation. Automation allowed for membership sites to be created where trading can happen at the click of a button and your site is updated automatically with the new link page including the new link. Automation also allowed for finding link partners to send generic emails to in the hopes that they would take the bait and link back to you in return for your link to them. Now, I like automation when done in a responsible and sensible way. But much of the reciprocal linking automation was about getting as many links as possible as fast as possible. Obviously, unless you are YouTube or MySpace, this is very unnatural and has been easy for the search engines to include in their algorithms. Many webmasters threw all senses out the window in their quest for reciprocal links. They would go after anyone and everyone rather than finding related and quality partners to share links. Some even would say that they did it for the traffic, except that most of the sites that they traded links with didn't have any traffic and they were trading links to get higher search engine placement to get more traffic. Another fatal flaw of reciprocal linking is the unscrupulous webmaster who buries your link on a page that will never be visited by a human visitor and probably not a search engine bot either. Most webmasters were not taking the time to actually see if the page their link was placed on could be found by the visitors to the parent site and therefore didn't get any search engine benefit or any natural traffic benefit. However, because you were a honest webmaster the link from your site did pass page rank and visitors to the other site and therefore the unscrupulous benefited greatly from laziness. Now, most recently, there have been the 3-way reciprocal linking requests. This is still a reciprocal request and is still very easy for a search engine to identify. In fact, you would need to have hundreds if not thousands of web sites that you were rotating your 3rd site links through for 3-way linking to be difficult to detect. When webmasters explain it they make it sound like it is better than regular reciprocal linking but the reality is that it is more spammy than reciprocal linking because you are intentionally doing it to achieve better search engine placements. So, my recommendation is to stay away from all reciprocal linking (at least in the traditional sense). Well, what's left you may ask? The answer really goes back to more traditional marketing methods for creating traffic to a campaign. In the web world, our campaign is usually to gain more traffic and if we get higher search engine placement to get that traffic then it is a bonus. All of the following, create long lasting 1-way backlinks that may come from highly respected authority sites and therefore carry more value in the search engine algorithms. To start with, there is the tried and true method of submitting your site to 'hand-edited' web directories. Although not all of them are hand-edited a vast majority are. Which also means that the free web directories have a back log that may be a couple of days to a couple of months. Even still, it is worth submitting to as many directories as you can. Don't expect much traffic from this method but that's ok because we are really looking for the 1-way backlink. Next, would be article submissions/marketing. Write individual articles or create a series of articles and submit them to the major article repositories. Article marketing doesn't usually have an immediate effect on traffic but will build links over time as a well written article will be republished on many sites, blogs, and newsletters. I usually recommend directory submissions and article marketing take place first because they take the longest to actually gain momentum. But once they do it can be an incredible experience. Next come the more time consuming but more immediate techniques. They are signature usage, site development, social bookmarking and context linking. Signature usage is really simple. It is the task of commenting on blogs or forums that are related to your sites general topic. The benefit is a self-placed backlink to your own site. These links can usually even be to pages on the interior of your web site not just the home page. One of the best techniques to generate traffic from your signature is to offer link followers a discount or unique benefit just for following that link. Site development is simply the process of making your site attractive and friendly to visitors. Sometimes this is called Visitor Experience Optimization (VEO). VEO becomes more and more important as your site gains more and more visitors. Your goal is to have a site that keeps a visitor there as long as possible. It will also increase the likely hood that anonymous webmasters will place links on their site to your site without a request from you - a 1-way link. Social bookmarking is one of those things that webmasters may do that will make them feel funny and seem like they aren't doing the right thing. It's really OK as long as it is done without complete automation and without the intent to spam the bookmarking sites. What you are really trying to do is submit a vote for your own sites' pages (don't submit every single page of your site) into the bookmarking sites. Hopefully someone else will see your submission and agree with your vote and so on and so on. This technique will not work with every web site but it is worth at least submitting your pages to a group of bookmarking sites with some hope... Finally, for those reciprocal request that you will undoubtedly continue to receive, contextual linking is what you want. Even if it is a reciprocal link between sites, if it is embedded within the normal context of the other webmasters web site it will be more trusted than a standard reciprocal link. Basically it will appear more natural to the user and to the search engine bots. Obviously for it to make sense, any reciprocal linking should only be done between sites that are related in some way and please don't make every incoming link appear the same. Change the text of the link and the context of the paragraph or page the link comes from so that it once again appears natural. Of course, even if you do all of these things perfectly, there is no guarantee that you will be on the first page of any search engine result pages. But you will at least have a chance and will outrank a vast majority of the competition sites in the coming years.
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| Why link popularity is top priority for blog marketing? |
| 05.23.09 (6:39 pm) [edit] |
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Link popularity is nothing to sneeze at. If you're building a website of any kind, you need it. The question is, how do you build the link popularity that makes you rise in the search engines? Well, there are several ways. Here are just a few: Article Marketing! You could, of course, build a website and just hope that other webmasters like you well enough to link to you. But that is an unreliable method for a few reasons: You can't force webmasters to link to you While you can get one-way links to your website that are valuable links by relying on other webmasters to see the value you offer, to count on that method alone would be disastrous. For one thing, even if every website in the world linked to yours, not all of them would benefit you because in order for one-way links to have maximum benefit they need to be from websites with a high PageRank. That adds another kink in your garden hose, doesn't it? In other words, if you want to build link popularity, you need to rely on a number of methods to grow your website's ranking and not just rely on one method. In my opinion, one method stands out above all others as the quickest and most effective method for building link popularity: Blogging. Here's how it works: Each blog post is a single page in the search engines Build link popularity through your blog using anchor text and signature lines. In your anchor text, take a keyword and make that a link two or three times in the body of your blog post. In your signature line, make the signature itself the name of your website or the URL, your actual website address. Every time you do that, you are building link popularity. Make link popularity a priority for your blog today. |
| Why Link Building And Article Marketing is Must Do SEO Techniques? |
| 04.25.09 (1:30 am) [edit] |
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With search engine optimization, there is only so much you can do to a website to make it search engine friendly. Most of the time, unless your website is in a specific niche and I mean very specific, you will need a large amount of back links pointing to your website to help it climb the ranks of Google for your target keywords. This is where link building becomes a necessity; it's not a luxury any more to have a few back links and be ok. Unfortunately, it will never be that way ever again. For those of you new to the SEO game, you are probably wondering, what is a back link? A back link is a link that is "followed" by the search engines and pointing to your website from another website. The more back links you have, the faster you will move up in the Google rankings. Simple as that!! I am sure you are wondering how to go about getting back links to your website. There is the obvious way of contacting webmasters and asking them to link to your site. This is not a recommended practice because it is too time consuming and not effective in the least. I would recommend that you try article marketing to get a huge distribution of links in a very short amount of time. Article marketing is something that is becoming more popular every day. Webmasters all over the world are realizing and understanding the power that is in it and are getting results very quickly. You first must begin by writing an article. You must be careful that your article is not a sales promotion, if it looks to salesy, your article will not be accepted by any website who publishes articles. You should pick a topic related to your website and write about it. This is your time to show the world who you are and why you are an expert in that particular field. The about author box is your time to shine when it comes to selling people on your product, service, or website. Make it good since you only have one shot to impress your target audience. I'm sure you are now wondering how to get these articles distributed once you have written one. You can do this in two ways. First, you can do it manually by searching for ezines or article publishers on Google. Once you find a dozen or so, you can start submitting articles to them as frequently as you would like. There is an easier way and it is called article distribution services. These services take your article and submit it to hundreds, sometimes thousands of sites willing and ready to put your article online. Either way you choose to go, you will begin building valuable back links to your website and begin setting yourself apart from your competition. Light the fire early and watch it grow into something that you would have never imagined. Work hard and you will see lasting results for years to come!
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| How to Design a Website for Link Popularity |
| 04.18.09 (10:14 am) [edit] |
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One of the top options for link analysis involves link popularity analysis. Link analysis is the best way of checking or quantifiably measuring the overall visibility of your website online. The important thing is that link popularity can help your website to achieve top search engine ranking results and thus get ahead of competition. If you are new to the internet and are planning to design a website for link popularity to achieve top search engine ranking results then you will need to consider certain aspects. First things first, you need to understand that you have to design the website for the users or your prospective customers. The reason being that the more traffic you receive on your website, the easier it will be for link analysis and the quicker your website will achieve top search engine ranking results. So the important aspect is that you need to design your website to make it popular! The only way to make your website popular is by using link popularity effectively. Link popularity is basically a method used by search engine specialists to measure the effectiveness of links that are pointing towards your website. This is useful for pre and post link analysis and is a common tool of measure of some of the top websites. But you need to also remember that you shouldn’t use programs to boost your link popularity as this is being seen as spam by search engines. As a result, many websites have got banned in the near past. Creating artificial links is a complete “No-No” if you want to achieve top search engine ranking results. Before you start the process of linking your website, you need to take a good look at the design. Some of the aspects to consider include: 1. Website Navigation: The website navigation should be easy to understand and not complex. The important thing is to help people browse through your website with ease. This will automatically make your website popular with your target audience. Now when you link your website to communities, forums and other websites, people visiting from there will find your navigation good. This will lead to repeat visits and increase link popularity. 2. Area of Expertise: One of the important aspects that many people and businesses overlook is the area of expertise. If your website is catering to people interested in off-beat treks and other similar vacations then you should link your business to similar websites. For example: If you are promoting Safari in Serengeti or Trekking destinations then you can link to a target audience aged between 25-45 years. The next thing is to look for websites and communities that provide information on trekking destinations, sell trekking equipments like camps, lights etc. These are the websites that you need to link with. Now if you link with a website that is selling a Caribbean Cruise then even though it is travel but it is a totally different area of expertise. Hence, the design, the content and linking of your website should follow a definite path related to the area of expertise as this will help in the long run to enhance top search engine ranking results. 3. Code: The website code or programming code also plays an important role. You should ideally use keyword driven titles, meta tags, and alt tags so that it can help in creating higher online visibility for your website.
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| Linkbuilding Wordpress Themes |
| 03.26.09 (11:39 pm) [edit] |
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No doubt that the most convenient and effective application for blog publishing is WordPress. Millions of users all over the world pay tribute to this greatest development of Matt Mullenweg and the company. The major virtue of WordPress is that it is a templating system. The constituent widgets can be easily rearranged without editing PHP or HTML code. The same about WordPress themes, they can also be installed and switched between. However, for more advanced and sophisticated customizations, PHP and HTML codes in themes are edited. WordPress themes are easy to modify and it is also easy to perfom organic search engine optimization by seo consultants. WordPress themes offer infinite options to choose from. There are hundreds of them doing basically the same thing – graphically present the information on the blog but in a myriad of ways. You can choose from the already available ones according to your needs and desires. Though you have to select a couple of them and test drive them in order to see how the theme handles your posts. It may look amazing on the front page, but you may not like the way your post is presented on a site. In this case you will have to change the code, which is not a nice perspective. Try another theme if the previous one leaves much to be desired for you. Though if you are a sophisticated user and familiar with HTML or PHP, you can easily customize the theme to meet your special needs. You need to be informed and experienced. Basically, the WordPress theme is aimed to skin your web blog. Though the theme implies something more than just the design of the blog page. The WordPress themes control the whole process of how your material is being presented and looked on the website. The WordPress theme actually represents a collection of files creating the graphical interface of your web blog. A theme determines the way your website is displayed, without changing the underlying software though. You can use different themes for different posts. With the help of this powerful application you can make the pages and categories of your site look diverse, unique and appealing. All in all, WordPress themes are the best solution ever if you want to make your web site more appealing and eye snaring. If your blog is already based on the WordPress, you can change your old design to one of the WordPress themes, more fresh and impressive. The themes are functional and easy to install. The sky is the limit. WordPress provides infinite options to show all your creativity and imagination. |
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