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3 Great Link Building Tips to Improve SEO
01.24.12 (6:55 am)   [edit]

We all know link building is an important factor in getting good results from SEO, though getting great links can be more difficult than it sounds. Below are 3 fantastic ways to get natural links from strong websites:

Write Guest Posts

Writing guest posts for people in your niche is a great way of getting natural links from high quality websites. This method of link building can also bring a good amount of traffic and awareness of your site and raise your profile on social media sites. It is sustainable and free, unlike a lot of link building tactics out there.

Create a Directory in Your Niche

Running a directory is a fantastic way of raising awareness of your brand, getting good quality links and even some supplementary income as well. By creating a directory, you can charge people for ‘Featured’ listings, though the link building key is to offer ‘free’ links in return for a link back to your main site. This way you get a large amount of one way links from relevant sites, in return for a small investment to set the directory up.

Write a Blog

If you don’t have a blog on your website, then you need to get one. A blog opens up a huge amount of ways to garner links and interact with your community to raise your profile. You can write monthly summaries of your favourite posts on other blogs, create lists of the top bloggers in your niche or run competitions – the possibilities are endless! Blogs can attract links, traffic and a platform for social sharing which will soon influence link building too. Start blogging now!

If you’ve been struggling with your link building approach then these three tips above should provide you with a fantastic platform for a strong link profile and ranking success!

Tom Mcloughlin works for The WebMarketing Group, you can follow The WebMarketing Group on Twitter for more link building tips...



 
Simple Explanation of Link Exchange or Link Swap!
04.13.11 (9:59 am)   [edit]
In simple explanation Link exchange is where you can feature other websites links on your own website and in exchange, the partners will display your web site hyperlink on their web pages. Link exchange has been practiced for a very long time (since the start of web) by website owners and link exchange is now used by almost every site on the web big or small in order to improve rankings.Link exchange has certainly evolved alot since internet marketing started ,however one continuous factor is that Link Exchange was and still is one of the best ways of ranking your site or page higher on the search engines.

What are the benefits of link exchange? Well link exchange has been and still is a major part of internet marketing with the main benefit of link exchange being that it is one of the leading factors in improving placements in search engines. Undeniably link exchange is the easiest way to improve your website link popularity, and by doing so, to achieve better search engine positioning and increase your website traffic. If done properly Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity on the web. As has been proven over many years now link exchange is the most successful way for increasing your visitor traffic without paying any money for advertising.In addition link exchange is one of the most effective ways to increase website ranking, measured for example by Google page rank, therefore increasing traffic to your site.

Google was the first search engine to determine the most relevant pages according to the relationships between websites ,as this system was very accurate at gauging the importance of a website when google first started,which in turn lead to the popularity of google today. Google started all these trends including page rank and after year 2000, this practice has gained more popularity as search engines such as google started favoring sites that had more links in the rankings.However it is also only fair to point out that relevancy is equally and sometimes more important than page rank for google.

Due to the domination of the search engine market by Google, and its underlying page rank technology, sites are deemed to be more important if they have large numbers of inbound links.However it is important to point out that if alot of bad quality and irrelevant sites are linking to you, and your site is linking to them, google may penalize your site for being irresponsible for your website content. Search engines such as google use a special link analysis system to rank web pages.For example, try to grab top position in google for 'investment' or 'traffic' or 'without a high page rank and you will quickly find you have virtually no chance.Ultimately page rank is like trust rank for google as well as for webmasters therefore I fail to understand why some people will not learn that they just can't fool google with their stupid tricks.

Well folks, It's time to start looking to search engine optimization again and as some if not all of you know, part of that game is getting your site linked to by as many other sites as you can as described above. In the beginning it was hard to get listed high any search engines out there, but after some search engine optimization things which i did to several of my sites, search engines started to like these sites and since then things are doing well.

However it is again important to point out that the only links I have out from them goes to safe and tasteful sites, with tools and resources that I think my visitors might find useful.Equally all of the links coming in to my sites are links that equally adhere to exactly the same principles the key word being relevancy. I think that people need to take responsibility and do search engine optimization the correct way and focus some of their energy on making their site valuable to the community, and well designed and not waste their time trying to trick the search engines.

Unreservedly the best links are not paid for or exchanged but earned and given naturally because of a web sites quality content.In my humble opinion this is the hardest part of any search engine optimization method but equally the most rewarding.However my rationale for saying all of what i have is by way of giving you a brief overview of search engine optimization methods,and is intended as a time-saver that conveniently provides you with the info you need to make an informed decision.

Link exchanging can expose your website to Internet users on a worldwide basis as link exchanging is one of the best methods of getting exposure to your site on a limited or zero budget. Increased and targeted traffic can definitely be achieved by utilizing effective and relevant link exchange to attract larger, quality and targeted traffic for your web site. Websites with large exposure to the online market receive thousands of visitors a day, having a text link pointing to your site from one of these sites in a key area can filter huge volumes of traffic to your website.As we all know and have experienced the success of every web business lies in its traffic doesn't it.

Link exchange is or should be a crucially important strategy for every internet business owner,as by using positive and relevant link exchange will prove to be the most accessible way to improve your web sites link popularity.By doing so,you will also achieve much better search engine positioning and increase your web sites traffic. Link exchange is also one of the most important steps in search engine optimization making link exchange an absolute must do for search engine ranking by any webmaster.

I believe without any shadow of a doubt that link exchange is the very best free resource available to increase your website traffic although it requires patience and persistence in equal measure to utilize it successfully. However If you want to promote your web site on a limited budget,then link exchange is undeniably the best option.

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One Way Link Building Services - For More Traffic and More Sales
07.23.10 (5:32 pm)   [edit]

Creating The Right Type of Link :

When creating your link you want to make sure it is the right type of link. There are several types of links: One-way, two-way, three-way and the in depth four-way link.

The most important link to create is a one-way link. Google loves this type of backlink because it believes that this shows your popularity. A one-way link looks like it gets nothing in return, therefore just linking because of the quality of the website and making your website look good to the search engines. Well, the catch is that, getting a one-way link is very difficult. Many websites WILL want something in return, whether its money, another link from a different website, or other services. The best way to create this sort of link is to find free directories or websites that allow submissions or postings of links. Many link building services post comments or forum posts with a link back to the website, creating one-way links.

Second type of backlink is the two-way which is NOT a good way to generate links. This type of linking used to work several years ago, where you would create a link to a different website with the agreement that the other website links back to you, thus helping both websites. The problem was that too many websites started doing this and the search engines caught up to the rank manipulation strategy. Now you can forget these types of links. Out of this issue, three-way linking was born.

Three-way linking is a way to trick the search engines once again, where you and a different website have an understanding. Basically what happens is, you link to a website with the agreement that the webmaster of that website will link to you from one of his other websites. This works when the linking happens in a straight order and by not linking back to a website that links to you. The only problem is that one website will have no links out of this procedure, making that website a pretty week website.

The four-way linking works pretty well at the moment. The search engines don't have the patience to look that far and a four-way link can still be natural. Look at it as a square, with each corner being a website and the lines being links. As long as you don't link back to a website and just keep linking to the next one, the fourth website can link back to the first one and everybody will be happy. This is a strong way of linking, since all four websites get something out of it.

The Link Location

Now, after finding the right type of link you want to build, it is important to find the right website to put it on. Since search engines rank the pages and no the websites, you want to be sure that the page your link is going to be placed in is a good page with good traffic and search engine recognition. See, if the link to your website is coming from a bad website, Google will think your website is bad too which results in less search engine recognition.

1. First, analyze the website you link will be placed on. Find out if it is ranked high for its keywords, domain name, and title.

2. Then try counting the outgoing links of that website. Does it have a lot of other websites that it links to? The less links are on the page that your link is placed on, the better your link looks.

3. Is the page related to your business? Read the content on the page and remember that the search engines will relate that page to your website and if it's off topic, it is less powerful.

4. Is there a lot of traffic going to that page? Placing a link on a page with a lot of traffic does not only look good to the search engines but may also result in free traffic from that site.

5. After finding out the page rank, traffic and outgoing links, you may decide whether the page is worthy to link to your website.

The Link Anchor Text and Target

The final step in generating links is the anchor text and link target. Link building has to look as natural as possible. The text that represents the link will be the keyword you are trying to target but shouldn't always be the same. For example, if you are targeting cheap electric guitars, make the link look like: cheap electric guitars, electric guitars, click here, guitar store, etc. so that it looks as natural as possible.

Finally, don't only make the link target the index page. Spread it out, link the products or services page, the blog, about the company, etc.



 
Long Term Returns Via Professional Link Building Strategies
07.01.10 (5:41 pm)   [edit]
So you would like to generate long term returns for your business. Well all you have to do is to just put into action some latest yet cost effective link building techniques so as to get the best results for long time. There are more than enough link building tools available on the Internet in most economical price rates involving directory submission, forums submission, blogs postings, blogs commenting, press release submission, article marketing, social media submission, and so on.

Today a lot of companies are offering cheap link building packages to their valued customers worldwide in a most professional and dedicated manner. There are top three new business packages available in the market in most affordable price rates called as platinum package, silver package, and gold package. Do you know the impacts of professional link building? In fact, there are a wide range of benefits and rewards of link building involving increased website visibility and exposure, client satisfaction, lasting returns, and so on.

Due to the competitive nature of SEO link building, thousands of companies are nowadays bound to implement professional search engine optimization techniques in order to enhance their organizational returns for long time. They are mainly consisted of corporate industries, banks, cell phone industry, fashion hypes, advertising agency, printing industry, online games companies, and so on. As a matter of fact, SEO company offers cheap SEO packages to its valued customers worldwide in a most artful and professional manner.

One of the most amazing benefits of doing Off Page Optimization is that it would carry on as a long term web marketing campaign for your business. That is why it would ensure your lasting return on investment (ROI) persistently. One thing is of the essence in link building which is typically known as professional web content writing. In fact, link building has not existence without the inclusion of content at all. Therefore it has to be given a huge importance at any cost. The more the content is unique, newsy, and catchy the more the organic traffic will be generated. That is why the importance of web content writers has been nowadays increased immensely.

With the help of professional SEO content writers, you can surely write according to your own requirements efficiently for example search engine optimization, SEO techniques, SEO benefits, web content writing, research paper writing, argumentative essays, travel, health, society, economics, astrology, and so on. Therefore one has to say that web content writing is undoubtedly the backbone of SEO. Last but not the least; you can improve SEO efficiency by adopting some white hat SEO methods at once. Online company provides the best link building services to its valued customers worldwide in a most professional and dedicated manner.


 
The Ins and Outs of a Proper Link Building Strategy
06.23.10 (1:46 pm)   [edit]
A proper link building strategy is one of the most important aspects of successful online marketing. Many businesses are simply unaware of the massive amount of traffic that can be directed to their sites with a simple link building strategy. The more links to your site that are online, the more targeted customers that you will have visiting your site. This in turn means a higher profit for your business or online venture.

When a customer is looking for a specific service or feature online, they will most likely use a search engine to narrow down the information. Therefore, it is important for you to ensure that your links are placed on sites and message boards that are geared to exactly what you are offering. After all, what good would a link about football be on a site about chess strategies? That is where many people go wrong. They figure that the more links that they have appearing on the Internet, the more traffic will be brought to their site. They eventually realize that they have not received much more traffic, due to the fact that their link building strategy wasn't as targeted as it should have been.

It is crucial for your links to be on sites that pertain to the service you are offering. People will be much more inclined to click on a link about classical music, if they are already searching a site that deals with the topic of classical music. Therefore, that is the number one secret that you need to keep in mind when planning alink building strategy. The fact is that it won't make that much of a difference if you have thousands of links on sites that don't pertain to the service you are offering. Even if the link is there, it does not mean that someone is going to click on it. Therefore, it is absolutely necessary to ensure that you focus on sites that are of the same general nature as your own.

One important point to remember is that it is crucial to understand your market. This means that you need to know what sites your potential customers would be visiting. For example, if you were selling football cards, you can assume that your potential customers would be visiting sports card websites, football websites, general sports websites. This is where your links should appear. Or if perhaps you offer financial advice. Then your potential customers may be visiting business sites, financial sites, loan sites, bankruptcy sites or basically anything to do with finances. Once you figure out what your prospective client is looking at on a daily basis, it makes it much easier to build a successful link building strategy.

Another important aspect of link building is to ensure that your site has quality content. If someone clicks your link but they're brought to a poorly worded and displayed site, they will quickly move onto something else. The graphics on the site are of course important, but the actual words and articles on the site are of utmost importance. If you are not a writer yourself, then hire a freelance writer to ensure that your content shines brighter than the competition. With outstanding content, you will be able to ensure that the visitors to your site will stay and look around. A successful link building strategy is important to any online business but it is also important to ensure that it reaches its maximum potential. After all, you would not want to waste time building your links if it didn't mean more money down the road.


 
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